Portfolio

Notes on product management, delivery, AI tooling, and whatever I'm currently building.

Fat Boy: How 42Below built an augmented reality point-of-sale experience

By 2009, 42Below had already built a reputation for doing things differently. The brand was irreverent, distinctly New Zealand, and allergic to anything that felt...

Delivering Access+: sequencing an APAC-first product rollout

When we took Access+ to market, we had a choice: launch globally and move fast, or sequence regionally and learn first. We chose the latter...

How I ran a 12-month customer discovery programme

Customer discovery is one of those things that product managers universally agree is important and universally deprioritise when things get busy. This post is about...