Blog

Notes on product management, delivery, AI tooling, and whatever I'm currently building.

Case Study
When a hamburger cost us conversions
When SolarCity NZ rebuilt its website in 2019, the design agency came back with something new: a hamburger menu on desktop. The kind of thing...
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Article
Working with AI: What I've Actually Done
I’ve been using AI tools seriously for about a year now. Not in the “asked ChatGPT to write an email” way, but in the “built...
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How-to
Adding HomePod Mini temperature and humidity to Home Assistant
I’ve struggled with this project in the past. The main guides are buried under dozens of comments, with more after — sometimes with conflicting advice....
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Case Study
SolarCity: Building a solar suitability tool that replaced the sales call
The traditional solar sales process started with a phone call. A prospective customer would make contact, a salesperson would spend thirty minutes gathering basic information...
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Case Study
42Below.com: rebuilding a Flash site for the mobile era
In 2008, the iPhone arrived and quietly made the rules of the web irrelevant. 42Below’s site at the time was an award-winning all-Flash experience: stunning...
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Case Study
42Below Fat Boy: augmented reality point-of-sale in travel retail
42Below had already built a reputation for doing things differently — irreverent, distinctly New Zealand, and allergic to anything that felt like a standard liquor...
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Case Study
ICT Protege Access+: rebuilding the mobile access control experience
ICT’s Protege Mobile app was old. Built on frameworks that were deprecated almost immediately after release, it didn’t reflect the seamless customer experience ICT was...
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